The Gestalt Principles

Gestalt = "Unified Whole"

This Law refers to Theory of Perception

• How people tend to organize visual elements into groups when certain principles are applied.

The principles are:-

1. PROXIMITY

Photographed by Noradilah

This is HP Pavilion laptop. The neatly arranged squared ventilation holes at the right side of the laptop is the example of PROXIMITY, which is said that when the objects are put closed together, they tend to be perceived as a group.

The application of this principle to this ventilation holes aids its main function which is to optimize the temperature of the whole laptop body, and it also add another stylish design to the side. The proximity principle creates a simple yet elegant side of the HP laptop

2. CONTINUATION

Petronas Twin Tower, Photographed by Noradilah at 8 Nov 2015 

Eventhough we can't see the top of the Petronas Twin Tower, we can still imagine it since there is continuity exist potrayed by the architectural design of the metal material of the building. 

This continuity principle helps to boost the Petronas Twin Tower superb height, as it is the fifth highest tower in the world. It also creates illusionary additional height of the twin tower, so when visitors taking their picture under the twin tower, the continuity law made the twin tower looks bit higher than it seems.

3. CLOSURE

Photographed by Noradilah

This is a design on a computer mouse pad. It applies the concept of CLOSURE in this design. 

The  two buildings are not completely drawn, it is basically only lines, but it can still be easily perceived as buildings. This boost the mouse pad design more and make it look classy. It adds harmonious feature for the design, since the uses of white colour also blends well with the blue background. 

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